In this beautifully crafted SK-II 520 commercial, director Julien Vanhoenacker takes us on an emotional journey where layers of the heart unfold, revealing Zhang Zifeng cradling a gift box, symbolizing the idea that beauty begins at heart.

Much like the first spark of love, a single moment sets the heart racing, building into a passionate, rhythmic energy that drives both the visuals and the narrative forward.

The campaign’s aesthetic is refined, premium, and elegant, evoking timeless sophistication. Yet, beneath the surface, it pulses with a message of love: a celebration of passion, joy, and the thrill of giving. A modern spirit shines through in the dynamic motion and upbeat editing, adding vibrance and life to this elevated visual experience.

Credits