This one was a joy to make, the kind of project where real places, real light and a lot of hidden craft all meet. Toyota needed a car that feels as at home in the city as it does off the grid, and we took the whole journey on. Bloom led it from day one: shaping the idea in early pre-production, directing the shoot across remote locations, and building the CGI environments and AI-enhanced backplates that tie city and wilderness into one world. From there we carried it through VFX and finishing, keeping every shot true to a single vision, from first idea to final frame.
Under wraps
A car that hasn’t launched yet can’t be seen yet. So the new model came to set in camouflage wrap, and we shot it just like that. Back in the studio, our CG team replaced the wrap with the final design, matching every reflection, shadow and movement so the reveal feels like it was always there. Drag the slider to see the difference.
Key visuals
For the print campaign we blend three crafts: photography for the real-world feel, CGI for the car and the environments around it, and AI working hand in hand with the CGI, enhancing it and fine-tuning where it matters most. Together they give us high-resolution key visuals that hold up from a phone screen to large-format print.
Credits
| Client: | Toyota |
| Brand: | Toyota |
| Agency: | Dentsu Singapore |
| Production: | bloom film design / Spunk Films |
| Director: | Julien Vanhoenacker |
| D.O.P.: | Tone |
| Editor: | Grace |
| Music: | Oli |
| Post House: | bloom film design |