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BMW

CNY2024 / Feb 2024
ONLINE VFX

This project marked an exciting beginning to the Year of the Dragon for us, as we undertook this distinctive endeavor.

The extraordinary 14-minute commercial for BMW China surpasses expectations with its prolonged duration while consistently maintaining captivating engagement.

Once again partnering with MOD film, we commenced on a journey to uniquely celebrate the Chinese New Year of the Dragon. This commercial, a mockumentary portraying BMW China’s scientific expedition to unravel the ancient curse associated with the zodiac year, distinguishes itself not only for its extended length but also for its innovative storytelling. Representing an exciting beginning to the Year, this project was a distinctive endeavor for us.

Credits

Client:BMW China汽车贸易有限公司
华晨宝马汽车有限公司
Agency:TBWA JUICE Beijing \ TBWA BOLT Shanghai
Production House:上海茂田文化传媒有限公司
Director:陈沫
姜贤宰
戎在安
Assistance Director:冯杰
Chief producer:施伟
Producer:金蓓 周梦莹 王琦 刘锦铭
Production manager:许永鑫
Executive producer支悦 杨琦敏
Post Production:Bloom Film Design
Executive Producer:Claire Ya Chung Teng
Post Producer:I-chun Huang (J)
On set advisor:Chamishka Gamage
VFX Supervisor:Joaquim Montserrat
Julien Vanhoenacker
3D ArtistsChatchawal Buangam (Tum)
Gabriel Maymon
Krittanan Kaewmee (Krit)   
Tanapat Chotiyannont (Gust)
Compositors:Chaithawat Pinsuwan (Chai)
Lapatlada Aphiratsakul (May L)
Sukit Kongkedkrai (Por)
Animator:Alejandro Garcia

WORKS

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Contact

Mam – Executive producer

Phone:+66 (0) 889 415 295
Email:[email protected]
Line ID:beyondthewind
Wechat ID:mam_producer

Claire – Executive producer

Phone:+66 (0) 814501209
Email:[email protected]
Line ID:Himateng
Wechat ID:claireteng23

Anon – Producer

Phone:+66 (0) 814141199
Email:[email protected]
Line ID:anonsway
Wechat ID:anonswaybloomer

J – Producer

Phone:+66 (0) 804462021
Email:[email protected]
Line ID:ichun12345
Wechat ID:JJJJxJJJJxJJJJ

Praew – Producer

Phone:+66 (0) 944262944
Email:[email protected]
Line ID:Marahmallow77
Wechat ID:Praew365

Location

1755/4 soi Ladprao 94 ,Phlabphla, Wang Thonglang, Bangkok 10310

TEL: + (66) 20011304

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