This project marked an exciting beginning to the Year of the Dragon for us, as we undertook this distinctive endeavor.
The extraordinary 14-minute commercial for BMW China surpasses expectations with its prolonged duration while consistently maintaining captivating engagement.
Once again partnering with MOD film, we commenced on a journey to uniquely celebrate the Chinese New Year of the Dragon. This commercial, a mockumentary portraying BMW China’s scientific expedition to unravel the ancient curse associated with the zodiac year, distinguishes itself not only for its extended length but also for its innovative storytelling. Representing an exciting beginning to the Year, this project was a distinctive endeavor for us.
Credits
| Client: | BMW China汽车贸易有限公司 华晨宝马汽车有限公司 |
| Agency: | TBWA JUICE Beijing \ TBWA BOLT Shanghai |
| Production House: | 上海茂田文化传媒有限公司 |
| Director: | 陈沫 姜贤宰 戎在安 |
| Assistance Director: | 冯杰 |
| Chief producer: | 施伟 |
| Producer: | 金蓓 周梦莹 王琦 刘锦铭 |
| Production manager: | 许永鑫 |
| Executive producer | 支悦 杨琦敏 |
| Post Production: | Bloom Film Design |
| Executive Producer: | Claire Ya Chung Teng |
| Post Producer: | I-chun Huang (J) |
| On set advisor: | Chamishka Gamage |
| VFX Supervisor: | Joaquim Montserrat Julien Vanhoenacker |
| 3D Artists | Chatchawal Buangam (Tum) Gabriel Maymon Krittanan Kaewmee (Krit) Tanapat Chotiyannont (Gust) |
| Compositors: | Chaithawat Pinsuwan (Chai) Lapatlada Aphiratsakul (May L) Sukit Kongkedkrai (Por) |
| Animator: | Alejandro Garcia |
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